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In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before

As a human insights-driven organisation, URC requires accurate and robust consumer information to inform marketing strategy and the innovation pipeline. Historically this was achieved via large category specific U&A studies, which would then...

Catalogue: Asia Pacific 2023 - Innovation
Authors: James Fergusson, Karen Reyes
November 22, 2023
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Citation

Fergusson and Reyes (2023a, November 22). In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/in-the-moment-mobile-research-informing-marketing-strategy-like-research-never-has-before-12339


Research papers

In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before

As a human insights-driven organisation, URC requires accurate and robust consumer information to inform marketing strategy and the innovation pipeline. Historically this was achieved via large category specific U&A studies, which would then...

Catalogue: Asia Pacific 2023 - Innovation
Authors: James Fergusson, Karen Reyes
Companies: URC, MDI
November 22, 2023
×

Citation

Fergusson and Reyes (2023a, November 22). In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/in-the-moment-mobile-research-informing-marketing-strategy-like-research-never-has-before


Research papers

The IJF-Questionnaire (German)

For more than 5 years, - since existence of the Institut fur Jugendforschung (IJF), Munich, - IJF has been using a questionnaire system which has demonstrated considerable advantages compared with customary opinion poll procedures, as regards costs,...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Kurt H. Benz, Detlef Rlemer
August 1, 1975
×

Citation

Benz and Rlemer (1975a, August 01). The IJF-Questionnaire (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-ijf-questionnaire-german-


Research papers

The IJF-Questionnaire

For more than 5 years, - since existence of the Institut fur Jugendforschung (IJF), Munich, - IJF has been using a questionnaire system which has demonstrated considerable advantages compared with customary opinion poll procedures, as regards costs,...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Detlef Rlemer, Kurt H. Benz
August 1, 1975
×

Citation

Rlemer and Benz (1975a, August 01). The IJF-Questionnaire. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-ijf-questionnaire